Marketing, Minor
Support your business degree through an expanded knowledge and understanding of marketing principles.
Objective
The marketing minor provides business students with an opportunity to go beyond the basic concepts of marketing to learn about emerging techniques and technologies, from brand storytelling to applications of artificial intelligence.What You'll Learn
Business students pursuing the minor in Marketing build upon the core foundational Marketing course by completing four additional upper-level electives in the subject, allowing for specialization in such areas as market research, advertising, retailing, and sales management.