Marketing, Minor

Support your business degree through an expanded knowledge and understanding of marketing principles.


The marketing minor provides business students with an opportunity to go beyond the basic concepts of marketing to learn about emerging techniques and technologies, from brand storytelling to applications of artificial intelligence.

What You'll Learn

Business students pursuing the minor in Marketing build upon the core foundational Marketing course by completing four additional upper-level electives in the subject, allowing for specialization in such areas as market research, advertising, retailing, and sales management.
Explore the curriculum requirements here.
For course offerings and details, click here.

Program Type

Minors for Business Students

How to Apply
Several students studying in common area.

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