Entrepreneurship
The Entrepreneurship Course blends the essentials of starting and scaling a venture, giving athletes practical playbooks whether they’re launching from scratch or optimizing an existing business.
Early-stage founders learn to transform ideas into validated products, while growth-stage entrepreneurs refine operations, leadership, and funding strategy.
Through expert instruction, weekly hands-on exercises, and real-world case studies, participants will:
Build complete business plans, revenue models, and financial projections
Design minimum viable products (MVPs) and road-map iterative testing
Craft compelling pitch decks and navigate fundraising rounds, instruments, and investor due diligence
Develop go-to-market (GTM) strategies, acquisition funnels, and brand identity
Structure winning teams, equity splits, and a healthy company culture
Outcomes and Values
By the end of the course, participants will:
- Present a polished pitch deck and business plan to an expert panel
- Compete for a $10,000 investment prize
- Leave with a toolkit of templates, research methods, and growth frameworks
- Gain a network of founders, mentors, investors, and entrepreneurial peers
- Possess the confidence to launch, scale, or analytically evaluate ventures
Program Structure
Format: 6 weeks | Weekly live sessions with hands-on exercises
Delivery: Live online with access to recordings for review
Certificate Received: Entrepreneurship Certificate of Completion
Cost: $5,250*
*Tuition reimbursement is available for those who qualify
Program Pillars
Hands-On Learning
Weekly deliverables, exercises, and peer feedback transform theory into execution.
Expert Instruction
Guidance from seasoned founders, investors, and University of Miami Herbert faculty.
Real-World Application
Case studies, investor psychology, pitch deck design, and startup operating systems prepare participants to execute immediately.
Capstone Presentations
Final week Demo Day gives participants the chance to pitch live to investors, founders, and PAC leadership—competing for a $10,000 prize.
Meet Your Faculty
Rob McIntosh
Weekly Themes
- Startup vs. small business: what makes a venture scalable
- Entrepreneurial mindset: ownership, risk, resilience
- Market sizing (TAM/SAM/SOM) and competition
- Validation via interviews, surveys, pre-sales, and early tests
- Business Model design
- Co-founder dynamics, early team structure, and founder role clarity
- Equity splits, vesting schedules, and early culture-building
- Legal basics and smart startup setups
- Slide-by-slide breakdown of a compelling pitch deck
- Investor psychology: how they assess risk and opportunity
- SAFEs, notes, dilution, and fundraising stages
- Building trust through traction and storytelling
- Defining your MVP with lean testing and no-code tools
- Prototyping frameworks and product roadmaps
- Organic vs. paid acquisition, traction loops, and referral strategies
- First acquisition channels and key KPIs
- 30/60/90-day goals and operating cadences
- KPI tracking, feedback loops, and building momentum
- Peer review sessions and pitch deck Q&A
- Live Demo Day pitches to investors, founders, and PAC leadership
- Compete for a $10,000 investment prize
- Receive real-time feedback and launch readiness guidance
Key Features
- University of Miami Herbert Business School Executive Education Certificate
- Hands-on projects, deliverables, and investor-ready pitch deck development
- Direct feedback from founders, mentors, and investors
- Final pitch competition with a $10,000 investment prize
- Peer accountability and community learning environment
