Podcast Foundations
The Podcast Foundations Course is a high-level, proactive 6-week curriculum that guides participants through all facets of starting a podcast, growing an audience, leveraging a personal brand, and monetizing a platform. Led by Andre Dunand, Founder of Stay Tranquilo Network, this course equips creators with the mindset, tools, and strategy to launch and scale a successful podcast.
Through expert instruction, applied skills practice, and industry insights, participants will:
Identify their unique voice and brand to differentiate themselves in the marketplace
Learn the necessary steps to launch a podcast
Understand equipment, scheduling, and distribution requirements
Market their podcast and grow an engaged audience
Drive monetization opportunities for their podcast and personal brand
Learn the necessary steps to launch a podcast
Understand equipment, scheduling, and distribution requirements
Market their podcast and grow an engaged audience
Drive monetization opportunities for their podcast and personal brand
Outcomes and Values
By the end of the course, participants will:
- Be able to record and distribute a podcast
- Understand what is necessary for a successful podcast and how to grow their audience
- Recognize the importance of “the mission” behind their podcast and why consistency is key
- Identify the mindset required to successfully launch and maintain a podcast
- Record their first “trial episode”
- Create all relevant social media handles and necessary accounts to begin the podcast
Program Structure
Format: 6 weeks | Weekly live sessions with hands-on exercises
Delivery: Live online with access to recordings for review
Certificate Received: Podcasting Certificate of Completion
Cost: $5,250*
*Tuition reimbursement is available for those who qualify
Program Pillars
Hands-On Learning
Weekly exercises, recording practice, and workflow templates turn concepts into actionable results.
Expert Instruction
Guidance from Andre Dunand and industry professionals provides insight into the full podcasting lifecycle.
Real-World Application
Participants launch their own trial episodes, create audience strategies, and develop monetization frameworks.
Capstone Recording (Optional Week 7)
Participants have the opportunity to record a live episode to showcase what they’ve built.
Weekly Themes
- Define your “why” for podcasting
- Identify your unique story, perspective, or culture
- Clarify your target audience and why they should care
- Activities: Self-reflection worksheet, audience persona creation, podcast identity statement
- Choose your niche/category
- Learn storytelling techniques and engaging content creation
- Define format: solo, co-hosted, interviews, seasonal, etc.
- Outline a 10-episode content arc
- Activities: Episode structure template, brainstorm session, podcast name & tagline developmentn
- Build a podcast workflow calendar
- Plan recording logistics (solo, remote guests, in-studio)
- Prep scripting and outlining system
- Activities: Production calendar, guest booking templates, pre-show checklist
- Understand essential gear (mic, interface, software)
- Set up recording environment for quality sound
- Learn basic audio editing and episode packaging
- Activities: Gear breakdown, Audacity/Adobe Audition walkthrough, practice recording & editing a test episode
- Choose a podcast host & set up show details
- Submit to Apple, Spotify, Google, YouTube
- Design a launch plan with teasers, trailers, and rollout strategy
- Activities: Distribution platform comparison, show artwork & trailer episode creation, launch checklist
- Build a cross-platform content strategy (TikTok, IG, YT Shorts)
- Learn podcast analytics and track growth
- Explore monetization opportunities: sponsorships, merch, Patreon, network deals
- Activities: 30-day social content plan, sponsor pitch deck, monetization roadmap, record a teaser episode
- Record a live episode in-studio or remotely to showcase what participants have built
Key Features
- University of Miami Herbert Business School Executive Education Certificate
- Hands-on projects, deliverables, and investor-ready content development
- Direct feedback from podcasting professionals and PAC Educators
- Optional capstone episode recording for portfolio building
- Peer accountability and community learning environment
