Sports Business & Marketing
In partnership with Sports Business Ventures (SBV), the Sports Business & Marketing Course prepares participants for high-level careers in sports marketing, athlete management, sponsorships, business development, and entrepreneurship. Athletes will explore the sports industry from the inside out—gaining access to mentorship, career coaching, and practical frameworks to build their professional brand, business acumen, and long-term impact.
Through expert instruction, industry mentorship, and live discussion, participants will:
Develop personal and professional brand strategies that translate into opportunities
Build entrepreneurial ventures, partnerships, and content platforms that create lasting impact
Understand agency models, contracts, NIL, and the evolving influencer economy
Identify career opportunities, expand professional networks, and create a career playbook
Outcomes and Values
By the end of the course, participants will:
- Gain confidence in speaking the language of the sports business industry
- Clarify a career direction and identify target roles or opportunities
- Build a network of professionals, mentors, and peers in sports and business
- Walk away with a strategic career development plan and brand foundation
Program Structure
Format: 9 weeks | Weekly live sessions with hands-on exercises and career deliverables
Delivery: Live online with access to recordings for review
Certificate Received: Sports Business and Marketing Certificate of Completion
Cost: $5,250*
*Tuition reimbursement is available for those who qualify
Program Pillars
Hands-On Learning
Weekly exercises, mentorship discussions, and career planning activities turn knowledge into action.
Expert Instruction
Guidance from Brian Davison, Sports Business Ventures mentors, and PAC Educators ensures practical insights and real-world expertise.
Real-World Application
Participants gain actionable frameworks to build personal brands, navigate agency models, and create entrepreneurial ventures.
Career Playbook
The final weeks focus on personal career mapping, providing a structured plan to pursue professional goals in sports and business.
Meet Your Faculty
Brian Davison
Weekly Themes
- Exploring the full sports business landscape
- Role of technology and AI in shaping modern sports
- Front office and decision-making dynamics
- Structure of sports teams and front offices
- Opportunities beyond the field of play
- General manager roles and college athletics
- Athlete representation and evolving agency models
- Understanding contracts, NIL, and brand leverage
- Building your personal enterprise as a modern athlete
- Brand architecture, positioning, and storytelling
- Consumer behavior and brand alignment
- Product development and monetization pathways
- Exploring athlete-driven businesses and startups
- Lessons from successful athlete entrepreneurs
- Cultural capital, tech integration, and the creator economy
- Content strategy and brand amplification
- Influencer models and platform optimization
- Audience mapping and goal-oriented storytelling
- Understanding league and team priorities
- Social impact initiatives and international expansion
- Navigating sports governance structures
- Key sectors in sports innovation and athlete tech
- Fan experience, data, and content platforms
- Athlete-driven investment and innovation
- Strategic career development in sports
- Leveraging your existing network and expanding connections
- Mapping out short- and long-term professional moves
Key Features
- University of Miami Herbert Business School Executive Education Certificate
- Hands-on projects, mentorship exercises, and career planning deliverables
- Direct feedback from sports business professionals, mentors, and PAC Educators
- Structured career playbook to guide professional growth
- Peer accountability and community learning environment
