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Marketing, BBA

Finding, connecting, and managing the “right” customer with the “right” customer experience forms one of the key functions of every business enterprise.


The Bachelor of Business Administration in Marketing equips you with the theory and skills to leverage marketing’s role within any organization and society, to capitalize on specific markets through better identification and analysis of consumer needs, wants, and interests, and to master the methods, procedures and techniques used in developing, implementing, and managing marketing strategies. The BBA in Marketing provides a broad foundation for careers in such areas as market research, sales management, advertising, and retailing.

What You'll Learn

In addition to satisfying the requirements of the University’s Cognates Program of General Education and electives to meet the overall 120-credit degree requirement, students pursuing the BBA in Marketing must complete the BBA Business Core of Required Courses and the specific coursework for the Marketing area of specialization.

Explore the curriculum requirements here.
For course offerings and details, click here.

Program Type


How to Apply


Meet some of our distinguished faculty in Marketing.
Caglar Irmak,  PhD Program Coordinator and Associate Professor, Marketing

Caglar Irmak

Department Chair Professor, Marketing
Uzma Khan, Associate Professor, Marketing

Uzma Khan

PhD Marketing Program Coordinator Associate Professor, Marketing
Claudia Townsend, Associate Professor, Marketing

Claudia Townsend

Associate Professor, Marketing
Michael Tsiros, Department Chair, Patrick J. Cesarano Faculty Scholar, and Professor, Marketing

Michael Tsiros

Professor, Marketing
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