A flexible curriculum you will profit from.
Gain the knowledge base and confidence to make critical decisions for any organization and join the financial leaders of the future.
All students complete a shared core focused on marketing fundamentals and emerging technologies, including:
- Foundations of Marketing Management
- Marketing Research and Decision Making
- Consumer Insights
- Digital Marketing
- Application of Artificial Intelligence in Marketing
- Graduate Business Career Development
This core ensures every student develops a strong foundation in strategy, analytics, communication, and technology.
Concentration Options
Marketing Analytics
Designed for students who want to specialize in data-driven marketing and analytics-focused roles. Coursework emphasizes statistical analysis, data visualization, machine learning, and marketing analytics to support strategic decision-making.
Example courses include:
- Marketing Analytics (MKT 675)
- Statistics & Data Analysis (MAS 617)
- Data Acquisition & Preparation (MAS 639)
- Applied Regression Analysis (MAS 637)
- Machine Learning for Data Analytics (MAS 648)
- Management Science Models (MAS 632)
- Strategic Digital Media Management (MKT 677)
Digital Innovation & Market Development
Focused on brand building, digital strategy, and growth. Courses explore digital brand storytelling, influencer marketing, product innovation, and strategic market development in evolving digital environments.
Example courses include:
- Digital Brand Storytelling (MKT 655)
- Influencer Marketing (MKT 679)
- Strategic Marketing (MKT 650)
- New Product Development (MKT 648)
- Market Innovation (MKT 635)
- Product Management in the Digital Age (BTE 646)
- Global Economics (ECO 695)
- Strategic Digital Media Management (MKT 677)
Two directions, one outcome: you graduate ready to make smarter marketing decisions, faster.
