Master of Science in Marketing
Everyone needs a go-to-market strategy.
Objective
Marketing today is driven by data, technology, and fast-changing consumer behavior. Miami Herbert’s Master of Science in Marketing prepares students to lead in this environment by combining analytics, AI, and digital strategy with hands-on, real-world application.
Designed for early-career professionals and motivated undergraduates, the program builds both strategic and technical marketing expertise. Students gain the confidence to make data-informed decisions, develop innovative marketing strategies, and apply their skills in real business settings, drawing on Miami’s growing role as a global hub for tech, media, hospitality, and consumer brands.
Students customize their experience by selecting one of two concentrations: Marketing Analytics or Digital Innovation and Market Development, aligning coursework with career goals and market demand.
Who's It For?
The M.S. in Marketing brings together students from business, communications, analytics, and creative backgrounds who want practical skills, real experience, and clear career direction.
This program is ideal for:
- Early-career professionals
- Undergraduates looking to continue their education right after graduation
- Career changers seeking a structured path into marketing
An undergraduate degree in marketing is not required. Foundational coursework ensures students from non-marketing backgrounds can succeed and advance quickly.
Time Commitment
- 10-month Regular Track/Full-time
- 18-month Professional Track/Part-time
Program Type
Specialized Masters
Location
On Campus
Time Commitment
Full Time/Part Time
Start Date
Fall (August 2026)
WHY MIAMI HERBERT MS IN MARKETING
STEM-Designated Curriculum
Develop analytical, technical, and strategic skills employers are actively seeking, with coursework in marketing analytics, AI, and data-driven decision-making.
Hands-On, Project-Based Learning
Apply classroom concepts to real business challenges through consulting-style projects, applied coursework, and Marketing Days designed to connect students with employers.
Two Tracks, One Degree
Choose an accelerated 10-month experience or a flexible 18-month professional track. Same degree, same rigor—just the pace that fits your life.
Miami Advantage
Study marketing in a global business hub with strong ties to tech, hospitality, media, consumer brands, and international markets.
Faculty Expertise
Learn from research-active faculty with deep expertise in marketing strategy, analytics, digital innovation, and consumer behavior.
Meet Your Admissions Advisor
Margaret Wu received her MBA from Duke University and brings extensive corporate experience from Fortune 500 companies, including L'Oréal, Walmart, and Heinz, across the U.S. and the Asia Pacific. Currently, she supports the Full-Time MBA program, specifically as a liaison for international students at the Miami Herbert Business School.
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