Publications

Featured Recent Faculty Publications

Khan, Uzma, Saetbyeol Kim, Suwon Choi, and Aparna Labroo (2024), “Diversity Representations in Advertising: Enhancing Variety Perceptions and Brand Outcomes”, conditionally accepted, Journal of Consumer Research. 

Nguyen Nguyen, Joseph Johnson, and Michael Tsiros (2023), “Unlimited Testing: Let’s Test Your Emails with AI”, Marketing Science.

Melzner, Johann and Priya Raghubir (2023), “The Sound of Music: The Effect of Timbral Sound Quality in Audio Logos on Brand Personality Perception,” Journal of Marketing Research.

Melzner, Johann, Andrea Bonezzi, and Tom Meyvis (2023), “Information Disclosure in the Era of Voice Technology,” Journal of Marketing.

Khan Uzma and Ajay Kalra (2022), “It’s Good to Be Different: How Diversity Impacts Judgments of Moral Behavior,” Journal of Consumer Research.

Cesareo, Ludovica, Claudia Townsend, and Eugene Pavlov (2022), “Hideous but worth it: Distinctive ugliness as a signal of luxury,” Journal of the Academy of Marketing Science.

Morgan, Samuel Carter, Tatiana Fajardo, and Claudia Townsend (2021), “Show it or Say it: How Brand Familiarity Influences the Effectiveness of Image-based versus Text-based Logos,” Journal of the Academic of Marketing Science. Caglar Irmak, Mitchel R. Murdock, and Vamsi K. Kanuri (2020), “When Consumption Regulations Backfire: The Role of Political Ideology,” Journal of Marketing Research.

Chen, Fanglin., Liu, X., Proserpio, D., Troncoso, I., & Xiong, F. (2020), “Studying product competition using representation learning,” in Proceedings of the 43rd International ACM SIGIR Conference on Research and Development in Information Retrieval 

Tsiros, Michael and Caglar Irmak (2020), “Lowering the Minimum Donation Amount Increases Consumer Purchase Likelihood of Products Associated with Cause-Related Marketing Campaigns,” Journal of Marketing Research.